4. A GTM Account for the website and a different GTM Account for the booking engine

Since you have different GTM accounts linked to your booking engine and your website you’ll need to do the same process but in different accounts. This will ensure that the script is installed all the way to the booking confirmation page!

To find out exactly what you need to do watch this short video or follow the instructions below.

• Log into one of the Google Tag Manager accounts
• Click on the hyperlinked container name of the hotel’s website
• Click on the ‘Tags’ section on the left hand side of the page
• Create a new tag by clicking on the 'New' button
• Give the tag a title (ex: THN Tag Website/Booking Engine)
• Click on the box labelled ‘Tag Configuration’
• Select the option Custom HTML
• Paste the THN script exactly as provided to you in the blank Box
• Under the Tag Configuration settings, click on the section called 'Triggers'
• Select the trigger “All pages”
• Hit “Save” in the top right
• Publish the changes you’ve made

Repeat the same process in the other linked account to make sure the script fires on both the website and the booking engine.