3. A GTM Account for the website and a different GTM Account for the booking engine

Since you have different GTM accounts linked to your booking engine and your website you’ll need to do the same process but in different accounts. This will ensure that the script is installed all the way to the booking confirmation page!

Follow the steps below or watch this short video:

• Create an excel file with the URL information of the homepage and the booking engine along with the scripts provided by The Hotels Network.
• Recognize the ways in which each property’s URLs differ from one another.

Example #1: This chain’s URLs have a unique identifying item in the URL.

Since we need to find something unique in the hotels’ URLs to proceed, feel free to add this “ID” per hotel in a different row of the document where you’re compiling the information to refer to in later steps as seen below.

• After completing this, log into your Google Tag Manager account.
• Click on the hyperlinked container name of the hotel’s website.
• Click on the ‘Variables’ section on the left hand side of the page.
• Create a new variable by clicking on the ‘New’ button.
• Give the variable a title (ex: THN Variable).
• Click on the box labelled ‘Variable Configuration’.
• Select the option of ‘RegEx Table’.
• Click on the ‘Input Variable’ dropdown menu and select the option of ‘Page URL’.
• Click on the ‘+Add Row’.
• Insert the unique URL element identified from the first hotel (in the example 1248) in the Pattern and the corresponding script in the ‘Output’.
• Add as many rows as unique URL items available under that GTM account with the corresponding script.
• Click on ‘Advanced Settings’ and untick the two last items on the list (“Full Matches Only” & “Enable Capture Groups and Replace Functionality”).
• Save the ‘Variable’ changes and close.
• Click on the ‘Tags’ section on the left hand side of the page.
• Create a new tag by clicking on the 'New' button.
• Give the tag a title (ex: THN Tag).
• Click on the box labelled ‘Variable Configuration’.
• Select the option of ‘RegEx Table’.
• Click on the ‘Input Variable’ dropdown menu and select the option of ‘Page URL’.
• Click on the ‘+Add Row’.
• Insert the unique URL element identified from the first hotel (in the example 1248) in the Pattern and the corresponding section of the script in between the quotation marks in the ‘Output’.

For the script below, only the section in RED should be added in the Output section of each row

<script src='https://www.thehotelsnetwork.com/js/hotel_price_widget.js?hotel_id=1100298&property_id=1026063&account_key=439cc3b3e2cf9e7acfff137f831ec673' async></script>

• Add as many rows as unique URL items available under that GTM account with the corresponding modified script.
• Click on ‘Advanced Settings’ and untick the two last items on the list (“Full Matches Only” & “Enable Capture Groups and Replace Functionality”).
• Save the ‘Variable’ changes and close.
• Click on the ‘Tags’ section on the left hand side of the page.
• Create a new tag by clicking on the 'New' button.
• Give the tag a title (ex: THN Tag).
• Click on the box labelled ‘Tag Configuration’.
• Select the option Custom HTML.
• Add the previously deleted section of the script:
  • <script src= async></script>
• Add two braces {{ in the same way as seen in the image below to uncover the list of variables available.
• Select the variable you’ve just created.
• Under the Tag Configuration settings, click on the section called 'Triggers'.
• Select the trigger “Window Loaded - All Pages”.
• Hit “Save” in the top right.
• Publish the changes you’ve made.

Each hotel script will now fire every time the identifying item for each hotel’s website is visible in the URL.

💡Special Consideration: Since you have a different account linked to the booking engine, you’ll need to repeat this process with the uniquely identifying URL items in the other GTM account.

If there is a different URL pattern in the booking engine compared to the website’s homepage you’ll need to +Add Rows with the identifying item and the script to ensure it will be triggered on those pages too.

Once the scripts are installed in both GTM accounts you will have created two separate tags.

✔️ THN Website Tag
✔️ THN Booking Engine Tag