Identify opportunities through the analysis of the Conversion Dashboard

Data collection on your website is key to be able to better understand general behaviour or tendencies and therefore to make effective decisions. 

Within the THN Dashboard, we collect important information you can use to identify those key points and the areas of focus.

All the data we have in the Conversion Dashboard can be boosted and accelerated with the different functionalities that the tools offer.

1. Check the Conversion Funnel

Here you can see how many visitors your website had on the selected period of time + how many of them did a search and booked.

With the help of this information, you can identify where there is room for improvement in your conversion funnel. 

Some general tips:

1. Segment and create messages only for those visitors coming from desktop or mobile
2. Create Exit messages to convince unique visitors of the homepage who are about to leave the page to stay
3. Add a note with a link to the rooms and rates page if there are not enough visitors who search
4. Highlight the benefits and perks of booking direct in the Price Comparison Widget

Tips for messages on the BE:

1. Segment messages per type of device. The UX is not the same for visitors on Mobile and on Desktop, so showing the exact same messages for each one might not have the same effect
2. Exit on BE: Target the Exit messages to convince visitors of the BE not to leave without booking. Some ideas:
   1. • For searches for 1 – 3 nights: Save your Search Exit
      • For searches for 4 – 10 nights: Show an Offer or added Perk
3. Activate the Price Match to ensure that you have the best price available
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4. If high traffic is coming from a mobile device but the conversion is still low, create messages for mobile last minute users.
5. Use 1-click promocodes contents to make it easier for users to apply the discount.

2. Check the bookings per country

Here you can see from which countries your potential guests are visiting your website. Use this map to identify which countries are converting the least.

Target your messages for users coming from specific locations, using the geolocation option (read more about targeting here).

• Create messages with special offers or benefits ONLY for these countries
• Apply a segmentation of the OTAs per country. For example, we can show Travel Republic in the Price Widget only to those users visiting your website from UK
• Create widgets translated in all the available languages of your website to ensure that everybody can see the content

3. Check the Lead time: Here you can see the average number of days from the booking date to the check-in date

4. Check the Visitor per Source

Here you can see from which sources most of your potential guests are coming from.

Create a message for visitors coming from each source to convince them that booking through your website has more benefits.