BenchDirect™ Destinations is an interactive analytics platform that enables you to benchmark key hospitality metrics in your destination. With BenchDirect™ Destinations, you can compare the performance of your destination to the market and competition and develop effective tourism strategies based on real-time actionable insights.
BenchDirect™ Destinations offers a whole new approach to benchmarking by breaking down the full user journey. You will gain access to a multitude of direct channel metrics and comparisons on all the building blocks of the direct channel, including website and booking engine traffic, bookings and pickup, future demand, rates and disparities and user profiles and behavior. Thanks to this unique comparative data, you will be able to identify weak points where your destination is losing revenue and uncover new opportunities that will empower change and growth in your destination, as well as it will allow you to create a stronger positioning based on a data centered decision-making.
BenchDirect™ Destinations focuses on the direct channel only: website traffic, searches and bookings on your destination’s hotel websites and competitor websites. It does not include any data from OTAs, travel agencies, metasearch sites or any other external booking channels.
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