Bar Charts, Box Plots, Overtime Graphs

In the Charts view, you will see the following types of visual representations:

Bar Chart

A bar chart displays data using a number of bars, each representing a particular category so you can easily compare your destination’s performance against other ones.

Box Plot

A box plot visually shows how the data values are spread out. It provides you with more details about the range and distribution of data in the 4 different quartiles, where each box represents the 50% range with more representative data, without the 25% of data that is below and the 25% that is above.

In this example, the white vertical lines inside the compset bars are the conversion rates of each destination.

Overtime graph

You can also visualize the data as a timeline per day, week, or month. There are two types of overtime graphs:

• The first overtime graph is based on the dates a visitor browsed the hotel websites at your destination. It shows data for these browsing days, weeks, or months.
• The second overtime graph is based on stay dates; dates the visitor is looking to travel to your destination. It shows data for the stay dates that were searched for or booked by the visitors.