What is RevDirect?
A standard and well-known KPI in the hotel industry is RevPAR (Revenue Per Available Room) and it is a ratio that takes into account the balance between the hotels occupancy in your destination and their ADR (Average Daily Rate. As BenchDirect™ Destinations focuses on the direct booking channel, this main KPI turns into: Revenue Per Available room for the direct channel only.
RevDirect is calculated by dividing the total direct revenue by the total number of available room nights (looking at Stay Dates):
Direct Room Revenue / Available Room nights
It can also be calculated by multiplying the Average Daily Revenue (ADR) by the Direct Occupancy rate:
ADR X Direct Occupancy rate (%)
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